We got to design a logo for this great new business out of Houston, TX. The Final Coat is a high-end painting company specializing in both residential and commercial projects. They wanted a crisp, classic logo that would stand out in a field of swishy paint brush and splattered paint can logos. The final result features subtle typography that plays on the name and emphasizes the quality of the company’s work. We also spent a lot of time fine-tuning the shades of blue — looking for a shade a touch darker than royal blue, but not so dark as navy.