This local trainer in Austin, TX requested a logo and business cards for his at-home personal training company, Attainable Growth. The client envisioned silhouettes of both a man and a woman in a simple, eye-catching black and white color palette. Graphics for a business that focuses on body image is pretty tricky, and it is important that the silhouettes convey just the right blend of sexiness (but not too sexy!), confidence (but not cocky!) and fitness (but not overdeveloped!).
The result is this poised pair as well as a combination of serif and sans-serif fonts for a look that is both bold and approachable.