Colorful language: RGB vs CMYK

Posted by on Jun 1, 2009 in Design 101 | 0 comments

Ever scratched your head and wondered what the difference is between RGB and CMYK? And what are those Pantone things, anyway?  We were all geared up to tell you, but it turns out the fine folks over at Designer Today have this one covered! This concise but informative little article breaks it all down with great high-level definitions and explanations: http://www.designertoday.com/Articles/5946/Color.Models.in.Graphic.Design.aspx As a basic...

Read More

Try it on for size (a guide to envelopes)

Posted by on Apr 20, 2009 in Design 101 | 0 comments

Without a doubt, the number one rule when designing an invitation or a direct mail piece is to start with the envelope size and shape. Many a sad first-time designer has designed and printed a gorgeous piece only to find out that it’s a non-standard size and that matching envelopes just don’t exist. And as having custom envelopes made is crazy expensive, this is a problem to avoid at all costs! Fortunately it’s a lesson quickly learned...

Read More

Do you want bleeds with that?

Posted by on Apr 20, 2009 in Design 101 | 0 comments

Often one of the first questions a designer will ask when discussing a new project is “Do you want the piece to bleed?” Huh? Paper can bleed? Should it bleed? The answer is yes! And maybe. Bleeds simply refer to the ink or printing running (aka bleeding) all the way to the edge, rather than leaving a thin white border. Most printing machines can’t print all the way to the edge of a sheet of paper (although the technology is getting...

Read More