Last spring Ron Prince of PrinceCiples, Inc. asked LLB Designs for a logo update as well as help with some new business cards, letterhead and website design. The new branding materials are clean, sharp and attractive, with a bold blue and white color scheme and professional, classic fonts.

The new PrinceCiples website is a WordPress theme, edited to blend with the rest of the company’s branding and to fit their specific content needs. While a developer handled the more technical aspects of building the site, LLB Designs coordinated the images, colors, fonts and layout. WordPress websites are fairly simple to update, include built-in search engine customization, and are a relatively inexpensive way to get an impactful web presence up and running in a shorter amount of time. The PrinceCiples site includes dynamic rotating images on the home page, custom graphics and downloadable interactive PDF files.

The result is this poised pair as well as a combination of serif and sans-serif fonts for a look that is both bold and approachable.

Crisp, easy-to-read typography and a simple globe fulfilled the brief, and bright, modern colors added that little something extra. Branding guidelines outline the specifics of the custom color pallette, fonts, and logo options, launching the group with consistent collateral and materials right from the start. One World Outreach is off and running, already directly serving approximately 150 families through their case management program, and we can’t wait to watch the program expand and to see what this talented group does next!

A big part of Founder and Executive Director Elizabeth Newton’s vision is the concept of a ripple of change, which is incorporated into the logo through a stylized ripple icon. The final branding package includes a logo, an alternative small-space logo option, business cards, designated fonts and a custom color pallette.

Read more about Allowance for Good on their beautiful new website and congrats to Elizabeth and team on their exciting launch!

While a lot of traditional business memos, letters and the like are now replaced with e-mail, the need for custom letterhead does still exist. The good news is that long-gone are the days where young businesses had to shell out hundreds of dollars for thousands of sheets of letterhead. Digital printers can handle smaller quantities at very reasonable prices. Others take it a step further and create soft-copy templates in Microsoft Word, which gives them the ability to either distribute electronically or print in-house on an an as-needed basis. Custom letterhead with your company’s look reinforces your branding, so look for opportunities to use it: invoices, fax cover sheets, thank you letters…all great ways to remind people who you are and what you do.

And speaking of YOU, do you have personal stationery as well?  Notecards, with either your name or that of your company, are a great way to add a personal feel to your business. Sending a quick hand-written note to thank someone that referred business to you, re-introducing yourself to someone you met at an event or congratulating someone that is celebrating something exciting is a perfect opportunity to show that you genuinely care.

A good logo has flexibility. It is easy to read at any size and works well in black and white, as well as color.  It should also say a bit about the company image through the design: is it classic and clean cut?  Modern and edgy?  Stylish and fashion-forward? Don’t expect the logo to say too much (that’s what the rest of the collateral and messaging is for), but do be sure it reflects the overall spirit of the company at a glance.

Attorney Parker Layrisson of Ponchatoula, LA, is undergoing a name change and recently tapped LLB Designs to help develop a new identity package. An updated logo, business cards, letterhead and envelopes were all on the list and it was also important to the client to maintain consistency with the firm’s old brand while transitioning to an updated look. We kept the colors and much of the overall layout the same, but updated the font to a slightly more classic style and adjusted the typography to work with the new name. LLB Designs provided color and black and white versions of the new logo in both print and web-appropriate file types, as well as a cheat-sheet outlining the fonts and color breakdown as a reference for future use. A local printer printed the letterhead, envelopes and business cards, and the final result is very clean and professional, fitting right in with the rest of the firm’s existing branding.

Meet Dropcam, an exciting young bay area company that makes easy-to-use video cameras that let you watch your baby, your puppy, your employees — whatever you want — right over the internet. You just plug in the camera and it connects to the internet so you can watch from anywhere using a browser. Neat, right?  We were thrilled when they came to us at LLB Designs with a packaging project: a custom instruction sheet to fit into the box that the product ships in. The project included fine-tuning the company’s colors and overall look, as well as custom illustrations of the product and the simple set-up process. The finished piece is clean and un-cluttered, emphasizing that the product is sleek and easy-to-use .